Why mImI
All MIMI fishes are traceable: their sources and all relevant details including name and location of the boat and crew are fully mapped and available to subscribers ensuring transparency.
The fish is introduced into chilled water immediately upon capture at sea so the rapid deterioration process that happens in tropical climates is arrested and freshness is retained for longer periods.
MIMI fishes are sourced exclusively from traditional fishers and not industrial fishing boats thereby assuring the best environmental practices are followed in the capture and exploitation of our natural resources.
About Us
Since the fish is stored in special MIMI boxes at sea, it reaches the storage centers intact with minimum human handling ensuring freshness is retained and also preventing bacterial contamination.
